FX’s “AHS:13” Experience

In celebration of FX’s American Horror Story: 13, NVE Experience Agency was hired to create and execute an immersive experience highlighting the show and all its previous incarnations. Inspired by a Rube Goldberg machine, the activation was structured as a chain reaction: Each space required participants to complete an interactive challenge in order to trigger the next stage of the journey. Part haunted house, part escape room, and part immersive theatre performance, guests navigated all twelve prior seasons, leading to a sneak preview of the 13th season.

In partnership with an incredible design and production team, I developed and helped integrate all story elements, including overall show narrative, scripting, and guest experience. I oversaw the show lighting, sound design, and special effects integration, as well as costuming, makeup, and live performance, working with vendors across fabrication, tech, and casting to bring a faithful adaptation of the show to life.

As a lifelong fan of American Horror Story, and an avid haunted house enthusiast…this was a career highlight. I look forward to many more projects in collaboration with this agency and this client!

Role: Creative Director

Agency: NVE Experience Agency

Photos courtesy of FX Networks