REBELS & DIPLOMATS

I was approached by Diplomático Rum to help activate their spirit at Bartender’s Weekend in San Diego. The client wanted to emphasize the brand’s “spirit of adventure,” which is right up my alley! I worked with some of my Drunken Devil team members to take over the retro-kitsch Sycamore Den bar, crafting a one-night immersive experience unlike any other at the event.

As guests entered, they walked through vignettes that communicated a sense of adventure and wilderness. Craft cocktails, desgined by guest bartenders Saeed “Hawk” House (Everly Kimpton) and Gianna Johns (Nomad Los Angeles), were available for purchase. Pop-up burlesque performances created a tantalizing, exotic atmosphere, while interactive characters roamed around the bar, engaging willing guests and challenging them to look inwards to discover what sense of adventure they were missing in their lives. The result was a raucous, yet impactful, evening that showcased the adventurous spirit of Diplomático.

Role: Writer, Show Director